My four years as Magic Leap’s Director of Visual Design included leadership in augmented reality narrative design, content creation, and branding. I directed and created a broad spectrum during my tenure, but most of it is under NDA, and unfortunately can't be shown on this site. Below are a couple projects I can show:
At Magic Leap, I led the Visual Brand team, and cross-functional teams on projects which included:
– Conceptualization and prototyping of innovative augmented reality narrative content, branding and advertising concepts, 3D motion graphics and typography
– Direction of logo redesign and style guide
– Direction of corporate website design
– Direction of packaging design
– Direction of on-device and branding fonts
– Direction of brand extension and collateral across media including print, digital, mixed reality, exterior signage, interiors, environment, event, product, swag; and much more.
– Initiation and hosting of executive branding summit
– Supervision of interior architecture projects in Florida and California